*

Press Room

NOVEMBER 2015 : IS SUGAR THE NEW TOBACCO?

 

“If you want to know how sugar politics really works, see this film!”

-Marion Nestle author of Food Politics & Soda Politics

 

Sugar Coated is an eye-opening feature documentary that examines the various tactics of the sugar industry that have many health experts calling sugar the new tobacco.

Worldwide Live Stream Events via Periscope accompany US Premiere in Berkeley,California. Join Emmy nominated and Gemini Award-winning filmmaker Michèle Hozer for a matinee Q&A or participate in the evening Q&A with Michèle Hozer, Dr. Robert Lustig and other key participants in the film via Periscope as Sugar Coated is offered for a limited time only on Video-on-Demand to audiences in select territories. 

 Two Screenings Friday, Nov 6, 2015

at 1:30 pm and 8:00 pm PT

David Brower Centre, Berkeley, California

Be part of the premiere party by watching Sugar Coated online here:

http://bit.ly/sugarcoateddoc

Post-Screening Q&A’s via Periscope @SugarCoatedDoc

3:00 PM PT  with filmmaker Michèle Hozer

9:30 PM PT with Michèle Hozer and the film’s participants: Gary Taubes, Dr. Robert Lustig, Dr. Cristin Kearns, Dr. Stanton Glantz, Jean Marc Schwarz, Sami Inkinen Meredith Loring and Alexis Gomez

In order to join us please follow us @SugarCoateddoc and download Periscope: https://www.periscope.tv

Online viewers can submit questions to @SugarCoatedDoc #SugarCoated

and join the global conversation using the hashtag #ResponsibleSugar and #ToxicSugar

To share the film and global screening event with your community you can embed the film and vimeoplayer in blogs, newsletters and on websites:

 

For those not able to join the screenings, we invite you to watch the film for a limited time here: http://bit.ly/sugarcoateddoc

To attend in person: http://bit.ly/SugarCoatedPremiere

 

US Premiere is presented in partnership with the Institute of Responsible Nutrition

 How did the food industry get us to stop asking the question: is sugar toxic?

From Emmy-nominated and Gemini Award-winning filmmaker Michèle Hozer (Genius Within: The Inner Life of Glenn Gould, and Shake Hands with The Devil), Sugar Coated is a compelling investigative film that exposes the sugar industry’s systematic hijacking of scientific study to bury evidence that sugar is in fact toxic.

The filmmakers peel back the story of how sugar escaped scrutiny as a leading cause of obesity, diabetes and heart disease. The film introduces a cast of individuals who are working amongst others to reverse this trend that is not only threatens the health of the nation, but potentially the economy. This includes Dr. Robert Lustig, the film’s charismatic and controversial central character, and Dr. Cristin Kearns, a young dentist who discovers 1500 pages of secret documents from a defunct sugar factory in Denver. These documents reveal an industry playbook, reminiscent of the secret tobacco documents that ultimately led to a shift in how the cigarette industry is viewed. Dr. Kearns’ careful analysis uncovers the sugar industry’s public relations campaign during the 1960s and 70s designed to reverse growing public concern about the health effects of sugar and to successfully keep sugar on the FDA GRAS (generally recognized as safe) list.

“When our team uncovered two vintage documentaries I had a personal epiphany: We’ve been through this all before,” says Director and Editor Michèle Hozer. “Scientists knew that sugar contributed to heart disease, diabetes, and obesity, over 40 years ago. There was even a proposal to place tobacco-style warning labels on sugary foods. Then, the debate disappeared. So what happened? Do we all have collective amnesia? Dr. Cristin Kearns’ discovery of confidential sugar industry documents convinced me, there is a much larger story to be told. Are we in the process of transforming the way we look at the processed food industry or will history repeat itself?

 

Sugar Coated features rare archival footage, confidential documents and interviews with obesity experts, Gary Taubes (Why We Get Fat), Dr. Robert Lustig (Fat Chance) and Dr. Yoni Freedhoff (Weighty Matters), along with Postdoctoral Fellow at UCSF School of Medicine Dr. Cristin Kearns, and her mentor, Stanton Glantz, the superstar professor who brought down the tobacco industry.

In view of Obesity Week, World Diabetes Day on Nov. 14 and the latest research that proves restricting sugar not calories is what improves kid’s health, filmmaker Michèle Hozer and Institute of Responsible Nutrition are inviting those interested in this story and sugar’s affect on health, to join the US premiere by streaming the film online and joining the live post-screening Q&A. The Q&A will be broadcast via periscope and details will be available on twitter at @SugarCoatedDoc and @ResponsibleFood at 3:00pm and 9:30pm PST.

The film will be available for a limited time on Vimeo-On-Demand. The team is working hard to make the film available in other territories .

In Canada the shorter TVO version can be streamed online at

http://tvo.org/video/documentaries/sugar-coated

And in , France and Germany the ARTE version can be seen it can be viewed in french http://www.arte.tv/guide/fr/054774-000/sucre-le-doux-mensonge

And in German http://www.arte.tv/guide/de/054774-000/die-grosse-zuckerluege

 

UPCOMING EVENTS:

Further screenings and online panel events with health experts from around the world are being planned. Please sign-up to the Sugar Coated news alerts and we will keep you posted.

 Sugar Coated News Alerts (bottom of each page): www.SugarCoatedDoc.com

If you are interested in hosting an online screening event with expert speakers or hosting a community screening please contact: sugarcoateddoc@gmail.com

 

Sugar Coated is directed, produced and edited by Michèle Hozer. Executive Producers are Michèle Hozer and Janice Dawe. Jane Jankovic is Executive Producer, TVO. Jan Rofekamp is Co-Executive Producer. Nathalie Bibeau is Associate Producer. Neville Ottey is Director of Photography. Russell Walker is Composer and Roxana Spicer is Writer. Telefilm Canada and The Rogers Group of Funds through The Theatrical Documentary Program present a Cutting Factory production in association with TVO, Canal D, ZDF-Arte, Canada Media Fund, Ontario Media Development Corporation and TELUS Fund. Sugar Coated is distributed by Films Transit International and White Pine Pictures

 

About The Cutting Factory

www.thecuttingfactory.com.

About IRN

www.responsiblefoods.org

WEBSITE

SugarCoatedDoc.com

TWITTER

@SugarCoatedDoc

FACEBOOK

https://www.facebook.com/SugarCoatedDocu

VIMEO ON DEMAND

http://bit.ly/sugarcoateddoc

 

 

 

 

MAY 2015 – IS SUGAR THE NEW TOBACCO?

Canadian documentary Sugar Coated from award-winning filmmaker Michèle Hozer makes its World Premiere at Hot Docs and sours how we see sugar

2015 Hot Docs Festival in Toronto
April 25, April 30, May 1 and May 3

2015 DOXA Festival in Vancouver
May 4 and May 5

Gimme Some Truth Documentary Festival in Winnipeg
May 30

Limited Theatrical Release Across Canada
May 4 to June 29

Ontario Broadcast Premiere May 27 at 9 p.m. ET on TVO

TV Version of Documentary available NOW on TVO.org!

SUGAR TRACKER APP (iOS) AVAILABLE ON ITUNES NOW 

To tweet this release: http://bit.ly/1MItFDp

TORONTO, March 17, 2015Sugar Coated is an eye-opening feature documentary that examines the various tactics that has many health experts calling sugar the new tobacco. From Emmy-nominated and Gemini Award-winning filmmaker Michèle Hozer (Genius Within: The Inner Life of Glenn Gould, Shake Hands with The Devil: The Journey of Roméo Dallaire), Sugar Coated makes its world premiere at the 2015 Hot Docs Canadian International Documentary Festival on Saturday, April 25 followed by additional screenings Thursday, April 30 through Sunday, May 3. It makes its Vancouver premiere at the 2015 DOXA Documentary Film Festival on May 4 and May 5 and its Winnipeg premiere at the Gimme Some Truth Documentary Festival on May 30. The film has a limited theatrical release across Canada beginning in Ontario May 4, and will roll out in major city centres such as Toronto, Ottawa, Montreal, Vancouver and Victoria until June 2015. For a complete schedule of dates, times and venues, go to sugarcoateddoc.com/screeningsSugar Coated makes its Ontario broadcast premiere Wednesday, May 27, at 9 p.m. ET on TVO. As of June 1, 2015, the TV version of the film is available to stream online in Canada at http://tvo.org/video/213607/sugar-coated.

In Sugar Coated, The filmmakers peel back the story of how sugar escaped scrutiny as a leading cause of obesity, diabetes and heart disease. The film introduces a cast of individuals who collectively try to reverse this trend that not only threatens the health of the nation, but potentially the economy too. This includes Dr. Robert Lustig, the film’s charismatic and controversial central character, and Dr. Cristin Kearns, a young dentist who discovers 1500 pages of secret documents from a defunct sugar factory in Denver. These documents reveal an industry playbook, reminiscent of the secret tobacco documents that ultimately led to a shift in how the cigarette industry is viewed. Dr. Kearns’ careful analysis uncovers the sugar industry’s public relations campaign during the 1960s and 70s designed to reverse growing public concern about the health effects of sugar and to successfully keep sugar on the FDA GRAS (generally recognized as safe) list.

“When our team uncovered two vintage documentaries I had a personal epiphany: We’ve been through this all before,” says Director and Editor Michèle Hozer. “Scientists knew that sugar contributed to heart disease, diabetes, and obesity, over 40 years ago. There was even a proposal to place tobacco-style warning labels on sugary foods. Then, the debate disappeared. So what happened? Do we all have collective amnesia? Dr. Cristin Kearns’ discovery of confidential sugar industry documents convinced me, there is a much larger story to be told.”

Sugar Coated features rare archival footage, confidential documents and interviews with obesity experts, Gary Taubes (Why We Get Fat), Dr. Robert Lustig (Fat Chance) and Dr. Yoni Freedhoff (Weighty Matters), along with Postdoctoral Fellow at UCSF School of Medicine Dr. Cristin Kearns, and her mentor, Stanton Glantz, the superstar professor who brought down the tobacco industry.

Sugar Coated is directed, produced and edited by Michèle Hozer. Executive Producers are Michèle Hozer and Janice Dawe. Jane Jankovic is Executive Producer, TVO. Jan Rofekamp is Co-Executive Producer. Nathalie Bibeau is Associate Producer. Neville Ottey is Director of Photography. Russell Walker is Composer and Roxana Spicer is Writer. Telefilm Canada and The Rogers Group of Funds through The Theatrical Documentary Program present a Cutting Factory production in association with TVO, Canal D, ZDF-Arte, Canada Media Fund, Ontario Media Development Corporation and TELUS Fund. Sugar Coated is distributed by Films Transit International and White Pine Pictures.

ABOUT ONE SWEET APP 

To meet the growing demand for more information about how much sugar we are eating and where it is hiding in our foods, the producers of Sugar Coated have developed One Sweet App. The free mobile sugar tracker app to be introduced at Hot Docs, will be availabie on iTunes. Canadians are invited to monitor their sugar intake, calculate sugar content in packaged foods and contribute to Canada’s first “free sugar” database. The iOS app, created in consultation with nutritional health experts and developed by Plank Multimedia Inc., incorporates the World Health Organization (WHO) bold new guidelines on sugar consumption recommending that sugar intake be limited to between 5% to 10% of total daily calories. The app, available in English and French, is fun and easy to use with shareable results that motivate users to stay within WHO guidelines. The database has a core number of products available in the Canadian marketplace and will continue to grow with user interaction. Nutrition experts and the public are invited to contribute additional food products to expand the database and keep it current.

ABOUT THE CUTTING FACTORY

The Cutting Factory is a Toronto-based production company specializing in the art of documentary storytelling. The company was founded in 2001 by Emmy-nominated and Gemini Award-winning filmmaker and editor Michèle Hozer, whose documentaries on social issues, history and art have screened theatrically around the world and at numerous international film festivals such as Sundance, IDFA, TIFF and HOT DOCS. Award-winning projects include Genius Within: The Inner Life of Glenn Gould (shortlisted for the Academy Awards), West Wind: The Vision of Tom Thomson, Shake Hands with The Devil: The Journey of Roméo Dallaire and others. For more information, www.thecuttingfactory.com.

ABOUT HOT DOCS

Hot Docs, North America’s largest documentary festival, conference and market will present its 22nd annual edition from April 23 to May 3, 2015. An outstanding selection of approximately 200 documentaries from Canada and around the world will be presented to Toronto audiences and international delegates. Hot Docs will also mount a full roster of conference sessions and market events and services for documentary practitioners, including the renowned Hot Docs Cinema, a century-old landmark located in Toronto’s Annex neighbourhood. For more information, www.hotdocs.ca.

FOR MORE INFORMATION: 

FILM. Margaret Sirotich, Publicist, Sugar Coated, 647-466-1746 or msirotich@sympatico.ca

APP. Nathalie Bibeau, Digital Media Producer, 514 592 8664 or onesweetapp@gmail.com

WEBSITE

SugarCoatedDoc.com

TWITTER

@SugarCoatedDoc

@OneSweetApp

FACEBOOK

https://www.facebook.com/SugarCoatedDocu

Share on FacebookShare on Google+Tweet about this on TwitterShare on LinkedInEmail this to someone